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Alexander Martin
President
Productive Pricing
Plymouth, Michigan, USA
Consulting Firm
Professional Summary
Alex Martin is the president of Productive Pricing LLC, a transfer pricing consultancy, with fifteen years of full-time transfer pricing experience. Prior to forming the company, Alex was a transfer pricing economist and director at PricewaterhouseCoopers LLP for over 12 years, working in the Washington D.C., Melbourne, Australia and Detroit, Michigan offices. Alex has extensive experience working with companies addressing transfer pricing issues on a local and global basis
Productive Pricing is a full-service transfer pricing consultancy. Additional information may be found on the website http://www.productivepricing.com including a complimentary transfer pricing webinar.
Alex has been the lead transfer pricing economist on many major transfer pricing cases undergoing tax authority review for both transfer pricing audits and Advance Pricing Agreements (APAs).
As a transfer pricing director, Alex re-established the PricewaterhouseCoopers Detroit transfer pricing practice in 2004 working with both U.S. and foreign-owned multinational companies in many industries. He has experience assisting U.S., Japanese, German, Chinese, Australian, Canadian, Mexican, U.K., and Swedish companies address global intercompany pricing issues.
Alex has authored articles on tax and cash flow savings opportunities through proper transfer pricing planning. He has also spoken at numerous tax and legal seminars on addressing global and local transfer pricing issues.
Experience
Productive Pricing
Plymouth, Michigan, USA 48170
Plymouth, Michigan, USA 48170
President
Consulting Firm
2010 - Present
Productive Pricing is an independent, full-service, transfer pricing consultancy. We assist multinational companies in preparing transfer pricing documentation and Advance Pricing Agreements, establishing arm's-length intercompany pricing and defending companies under transfer pricing audit. We regularly work with both U.S. headquartered companies and U.S. subsidiaries of multinational companies. If your company has cross-border intercompany transactions, our specialty is providing practical advice for managing tax audit risks.
Our suite of services include assisting accounting firms, law firms and other multinational consultants with transfer pricing advice for their clients. We can complement your consulting services seamlessly.
Transfer Pricing is widely considered to be the most contentious tax issue for multinational companies. Productive Pricing can help your team implement practical solutions to address transfer pricing risks globally.
Our suite of services include assisting accounting firms, law firms and other multinational consultants with transfer pricing advice for their clients. We can complement your consulting services seamlessly.
Transfer Pricing is widely considered to be the most contentious tax issue for multinational companies. Productive Pricing can help your team implement practical solutions to address transfer pricing risks globally.
PricewaterhouseCoopers
Detroit, Michigan, USA
Detroit, Michigan, USA
Director
Public Accounting Firm - Big Four
2004 - 2010
Re-established PricewaterhouseCoopers Transfer Pricing practice in the greater Michigan market,focusing on developing the transfer pricing practice for Automotive OEM, Tier 1/Tier 2,Japanese in-bound and industrial clients. Responsible for delivery of all transfer pricing services including client relationship management, development of internal cross line of service/global tax consulting collaboration relationships and day-to-day project management. Projects included the development of audit defense analyses, sophisticated transfer pricing reports, tax provisions and due diligence work. Primary responsibility for business development in the Detroit market.
Developed a fully-leveraged transfer pricing specialist team of nine people in Detroit working with a managing director colleague. Lead director on major transfer pricing projects working with partners, managers and staff from Detroit, Chicago, Minneapolis, Columbus, Boston, Atlanta and overseas offices. Revenue growth from zero to $1.73 million annually in the Detroit
market, with 87 percent growth in revenue and 110 percent project realization during FY 2008, largely in the Detroit market.
Developed a fully-leveraged transfer pricing specialist team of nine people in Detroit working with a managing director colleague. Lead director on major transfer pricing projects working with partners, managers and staff from Detroit, Chicago, Minneapolis, Columbus, Boston, Atlanta and overseas offices. Revenue growth from zero to $1.73 million annually in the Detroit
market, with 87 percent growth in revenue and 110 percent project realization during FY 2008, largely in the Detroit market.
PricewaterhouseCoopers
Melbourne, Australia 3000
Melbourne, Australia 3000
Senior Manager
Public Accounting Firm - Big Four
2000 - 2004
Assisted multinational companies in meeting Australian, U.S., Japanese and foreign transfer pricing requirements including substantial experience in negotiating APAs with the Australian and Japanese governments. Responsible for all aspects of transfer pricing services including client relationship management, development of sophisticated economic analyses, preparation of transfer pricing documentation and day-to-day project management.
Lead economist on major transfer pricing cases undergoing tax office review in both transfer pricing audits and APAs. Extensive experience in the automotive both manufacturers and distributors), heavy machinery, consumer products, IT services and natural resource industries. Also advised Australian subsidiaries of multinationals on business restructuring from an Australian transfer pricing perspective.
Lead economist on major transfer pricing cases undergoing tax office review in both transfer pricing audits and APAs. Extensive experience in the automotive both manufacturers and distributors), heavy machinery, consumer products, IT services and natural resource industries. Also advised Australian subsidiaries of multinationals on business restructuring from an Australian transfer pricing perspective.
Price Waterhouse
Washington, District of Columbia, USA 20002
Washington, District of Columbia, USA 20002
Manager
Public Accounting Firm - Big Four
1997 - 2000
Assisted major multinational companies in meeting both U.S. and foreign transfer pricing requirements. Substantial experience in transfer pricing planning, documentation, and APA projects. Assisted in developing an intercompany pricing system for a newly merged $2 billion company. Developed an intangibles migration model for a major orthopedics company. Managed a unilateral APA for an electronics manufacturing company. Responsible for day-to-day project management as well as career development of junior staff. Extensive experience in the orthopedics, biotechnology, and electronics manufacturing industries.
Education
MA, Public Policy 1996
University of Michigan
Ann Arbor, Michigan, United States
BS, Economics 1994
Tulane University
New Orleans, Louisiana, United States
Tulane University Honors Program
Tulane Men's Soccer Team captain
Tulane Men's Soccer Team captain
