There is one gift I would like to give every tax professional; this one gift will attract more people to you and greatly improve your business opportunities. The future of your success in the tax profession will start with how you have prepared your Professional Summary in your online profile. This is someone’s first glimpse into the heart of your tax expertise and promotes your tax reputation. Without building a strong online tax reputation you are invisible to the world and our goal at TaxConnections is to create more visibility for our members than they would have anywhere else. We build strong online tax reputations at TaxConnections by driving millions of interested site visitors to our members profiles. The secret to your online success is converting this increased traffic into action and I will teach you how the pros do it!
In Silicon Valley, everyone depends on their elevator pitch to promote themselves. An elevator pitch is an interesting and upbeat way to describe what you do; it is a tightly focused mini sales pitch that motivates people to take an interest in you. It is called an elevator pitch because it lasts about as long as you would be in an elevator with someone. The problem is most people do not put much effort into this pitch [kind of like most people are quiet in an elevator 🙂 ]. The effort you put into building your online Professional Summary (elevator pitch) benefits you by attracting new opportunities. A great pitch keeps prospective clients and new business relationships moving closer to you! A great elevator pitch centers around these questions:
1. What is the pain or problem your tax service solves?
2. What is the premise of your business? What is it that you do?
3. What kind of proof do you have of success?
4. What is your purpose?
The message must be strong and unique enough to get people to pay attention to your tax expertise. A memorable pitch also encourages others to spread the good word about you. The primary goal is to motivate people to take action towards you. Give yourself a clear professional advantage by taking the time to review your current Professional Summary and build the best possible tax reputation for yourself online.
Here is an example template to use in building a compelling Professional Summary:
Hello Taxpayers! My name is XXXXXXX and I am a (Tax Title) with (X years of experience) in (three areas of tax expertise). (Now tell them what your tax expertise will do for them, what benefits do you bring to the table). (Now give them examples of work you have done that have produced great results for your client or company). My purpose is to (save you time and money on your tax return, protect you on tax audits, represent you professionally, etc.) Contact me and I will send you (give them a reason to contact you for free, this is called a lead magnet, give them a copy of a publication or report or list of projects or a tax planner which you can upload into your TaxConnections Tax Library).
Here is my TaxConnections Professional Summary:
Welcome to TaxConnections! My name is Kat Jennings and I am the Founder and CEO of this leading tax professional media site. For more than three decades, I consulted to organizations needing highly specialized tax expertise. Multinationals retained me to find tax professionals for their global tax organizations. During this time, my friends and colleagues also asked me to find tax professionals with a wide range of tax expertise. As governments need for more tax revenue increased, tax rules and regulations increased, and now consumers have increased needs for tax experts worldwide.
My dream and vision was to create a tax professional media site that gives consumers worldwide the same access to top tax experts that the multinationals paid me to find. No longer would anyone need to waste time searching through 247 million pages of tax professionals on a web search or rely on other sites that make you pay to find and connect with these tax experts. Now the more than one billion consumers searching the web for tax help each year can find the tax expert they need in the Worldwide Directory of Tax Professionals for free- in one click!
Happy Valentine’s Day,
Kat
Learn More About TaxConnections
Kat Jennings, TaxConnections, CEO and Founder and Advisory Team provides three areas of services: 1) Internationally recognized, retained executive search services for multinational corporations, public accounting firms, and law firms; 2) Introductions of sellers to buyers of small and medium size accounting firms; and 3) Provide brand building and education services that support and prepare accounting firm owners to buy/sell an accounting practice. We focus on educating the journey to sell a practice and how to increase firm revenue prior to any sale. Our program ensures you start years prior to a sale by learning what is expected of you during the selling process, and introducing firm Partners to cross selling opportunities that are easy to implement and reduce your workload at the same time. We introduce you to value added connections to smartly grow revenue in your accounting practice.
Kat Jennings has been retained by organizations worldwide to locate tax professionals with highly specialized tax knowledge and expertise. She has a thorough understanding of the tax business community, with a proven record of stellar performances matching professionals with organizations. Bringing two parties together to work successfully is the art of understanding personalities, cultural fit, expectations by both parties, flexible or inflexible work environments, understanding what drives and motivates each party, and revolves around the personality and ethics of each executive team.
Kat is a widely recognized expert in high level, tax executive search, as well as connecting buyers and sellers of accounting firms. TaxConnections provides and educates small to medium size accounting firms owners and Partners how to prepare and sell their firms so they can build a succession plan for their retirement. With larger firms seeking to acquire smaller accounting practices, there is a real need to help firm owners prepare to be acquired. Most firm owners are unaware they are not ready to sell when they decide to retire. TaxConnections educates firm owners’ what they need to do years in advance of selling an accounting firm practice.
Senior tax executives expect the utmost privacy when being introduced to multinational organizations about a new tax opportunity under consideration. Having said that, companies searching for a new head of tax expecting tax executive candidates to submit their resume through a resume portal, will never see a full slate of outstanding tax executives available due to a candidates’ desire for greater privacy. This is why privacy focused Uber Tax Recruiters consistently outperform in-house recruiters on tax executive searches.
We offer our clients a Performance Retainer Agreement arrangement so their HR department can still recruit and compete with the tax candidates we present on Head of Tax searches. The client pays us a partial fee upfront, and if they find a candidate they deem better than we introduce to them, we forfeit the final fee. Most of the time, they love and prefer our private introductions to tax executive candidates better than what they source through their own resume portals.
When we represent selling/buying small to medium-sized firms, firm owners/partners also demand greater privacy when considering the sale of their practice. TaxConnections provides a safe place to discuss their business needs, elevate their practices’ online reputation, and increase revenue through new streams of business development by outsourcing work and partnering with other firms. Over three decades, we have worked tirelessly to build relationships between firm owners most organizations rarely have access to in the world of tax. There are numerous possibilities you may never have considered previously to bolster the value of your practice and service offerings.
As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric,General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wal-Mart, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@taxconnections.com to request a private consultation regarding the sale of your practice, adding top talent to your organization, or merging your practice with another firm owner with a book of business. The possibilities are endless; if you have a dream of a new vision for your professional life; we will scout opportunities throughout the market to make it happen.
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