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After years of consulting to Tax Partners, Tax Managers, Tax Directors, Associates in accounting firms and law firms, I learned a lot about their professional lives. There was one issue that came up in our conversations over and over again and that was the constant pressure to bring in clients. While working long hours and weekends to get the clients work done, they were under constant pressure to bring in even more clients. It has been this way for years and a solution was needed to take client acquisition pressure off and provide a solution that drives new clients to tax services providers! Imagine all the time that would be saved if clients would come to tax professionals instead of having to spend what little time they had left in a work day to market their tax services. TaxConnections emerged to provide a new age solution that would drive clients to tax services providers and reduce overhead marketing costs.
It is important to look at the problem from the client perspective if you want to learn how to gain more clients. Let’s imagine a CEO or individual client has a need for your tax expertise. What do they do today if they need your tax advice? Answer: They go to the internet or they ask around for a referral. With more than 2 Billion people now going to the internet for tax expertise each year, we need to focus on that need. Let me give you a real life example of what happened when I showed www.taxconnections.com to a Silicon Valley Venture Capitalist. We sat at the table in front of a computer screen and he states “ What makes TaxConnections better than anyone doing a Google search? “ I told him. “ Well let’s just see for ourselves what the user experience is like!” What we did was entered into TaxConnections search bar the word “ Ireland” and all these tax professional profiles appear in one click. Then we went to the Google search bar and put in the words “ tax professional Ireland” and his eyes got wide and we looked at each other and smiled. All he could see on the Google search was clutter and he knew then and there the solution provided by TaxConnections for users worldwide. We have a great user experience in a click or two! I highly recommend you do this exercise yourself to see what it is like for the user who is searching for your tax expertise online.
Make it easy for the 2 Billion people who now go online to find you in TaxConnections Worldwide Directory of Tax Professionals. We invite you to enjoy a 45-Day Trial Membership and free full page native Ad about you and your tax reputation. If you decide to go native, in 45 days you can become a member of TaxConnections Worldwide Directory of Tax Professionals for $199.95 per year. An investment in your online tax reputation is the smartest decision you can make in your tax career!
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