TaxConnections Offers Ten Lesson Plans important for anyone working online to know. These Lesson Plans bring valuable information to light people are generally unaware of today. Everyone who has reviewed our deep dive research in advance were as shocked as we are in discovering this information. If you do anything this year, you will want to read our deep dive research reports about operating your business online. You need to understand and educate yourself on how to work smart online.
Lesson Seven is on Click Fraud prevention and how to reduce your advertising costs online. All of our paid subscribers will be receiving the entire series of ten articles in July so join us as we give you the education you need on how to operate most successfully online. We have many hours of valuable research into this series.
Lesson Seven – Click Farms And Click Fraud
It is surprising few people are aware of click farms and how they drive up the cost of advertising for organizations. This Lesson Plan educates you on what they are, how click farms increase your marketing costs, and how to eliminate click fraud while advertising your brand and services.
A click farm is made of people hired to click on paid advertising links. Low paid workers click the links, surf the target website to drive up the cost of advertising for advertisers. It is “not illegal” anywhere in the world.
Click fraud is becoming a huge problem for Pay-Per-Click (PPC) advertising customers. It is estimated that anywhere between 25% to 37% are invalid clicks generated by click fraud farms with varying degrees of sophistication utilizing programmed scripts (bots) or real people.
Web Crawlers And Scrapers
What are these?
Scripts(bots) are designed to crawl and scrape websites with the objective of collecting, indexing and cataloging data. Many invalid clicks are driven by web crawlers and scrapers tasked with collecting and indexing data.
How does this happen?
Search engines, travel aggregators, shopping sites and price comparison sites often deploy bots to scrape competing or affiliated sites for the purpose of data collection, real-time price adjustment and a variety of other reasons. These bot clicks are added to the advertiser’s remarketing audience and get retargeted, causing additional marketing cost/loss. They eat up your advertising dollars with no real return.
Automated Click Fraud
What is automated click fraud?
Hacker generated scripts (bots) are designed to mimic legitimate human traffic and perform actions which are tied to ad-spend like views, clicks, form fills, purchases.
How does this happen?
The organization getting paid for the action on your site increases their ad revenue by fraudulently inflating your traffic. It could be an ad network, a publisher or any party interested in inflating the numbers to drive up your ad costs. These automated bots are very sophisticated and are often hard to catch and remove.
Manual Click Fraud
What is manual click fraud?
People manually generate clicks on your ads to inflate traffic to your site. An individual or business competitor can hire a click farm to maliciously drain your ad budget. This is click fraud which increases your ad costs and the amount of revenue organizations receive for advertising your brand and services.
Click farms generate internet traffic for a site in the following ways:
- Generate fake website traffic
- Increase pay-per-click payouts
- Increase pay-per-impressions
- Increase followers and likes
- Increase comments on a site
- Channeling traffic to fraudulent sites to increase ranking
- Channeling traffic to increase domain authority
- Create backlinks and sharing of articles
Are Click Farms Illegal?
Click farms are “not illegal”. Surprisingly, there are no laws against click farms anywhere in the world.
According to ClickCease, financial and legal services were hit with around 25% invalid/fake clicks during 2020. Ninety percent of all pay per click traffic ad campaigns on Google and Bing are affected by click fraud.
How do you eliminate Click Fraud?
There are two ways:
- Advertise with flat rate fee to control advertising costs
- Hire a click fraud security service firm
If you are advertising with pay-per-click or pay-per-impression services, you have a 90% chance of fraudulent clicks according to ClickCease.
If you want to reach an audience focused on tax, financial and legal professional expertise, we invite you to join our flat rate advertising platform.
TaxConnections offers two flat rate programs that help control your annual advertising costs.
- Silver Plan: $2,500 Set Up Fee and $500 Per Month for a 12-Month Period.
- Gold Plan: $5,000 Set Up Fee and $1000 Per Month for a 12-Month Period
How do you benefit advertising on www.taxconnections.com?
- Increase client acquisition activities and opportunities.
- Increases distribution of your professional brand and services.
- Build a trusted connection between your expertise and public.
- Distribute your content to a highly focused audience.
- You become part of a referral network we drive new clients to.
- Connect with a steady stream of high net-worth individuals, closely held corps and executives in multinational corporations.
- Control advertising costs and avoid click fraud altogether.
- Be known for respecting prospective clients. Stop chasing prospects with hidden and embedded tracking advertising codes.
Contact TaxConnections at 858.999.0053 or kat@taxconnections.com for more information.
Kat Jennings, TaxConnections, CEO and Founder and Advisory Team provides three areas of services: 1) Internationally recognized, retained executive search services for multinational corporations, public accounting firms, and law firms; 2) Introductions of sellers to buyers of small and medium size accounting firms; and 3) Provide brand building and education services that support and prepare accounting firm owners to buy/sell an accounting practice. We focus on educating the journey to sell a practice and how to increase firm revenue prior to any sale. Our program ensures you start years prior to a sale by learning what is expected of you during the selling process, and introducing firm Partners to cross selling opportunities that are easy to implement and reduce your workload at the same time. We introduce you to value added connections to smartly grow revenue in your accounting practice.
Kat Jennings has been retained by organizations worldwide to locate tax professionals with highly specialized tax knowledge and expertise. She has a thorough understanding of the tax business community, with a proven record of stellar performances matching professionals with organizations. Bringing two parties together to work successfully is the art of understanding personalities, cultural fit, expectations by both parties, flexible or inflexible work environments, understanding what drives and motivates each party, and revolves around the personality and ethics of each executive team.
Kat is a widely recognized expert in high level, tax executive search, as well as connecting buyers and sellers of accounting firms. TaxConnections provides and educates small to medium size accounting firms owners and Partners how to prepare and sell their firms so they can build a succession plan for their retirement. With larger firms seeking to acquire smaller accounting practices, there is a real need to help firm owners prepare to be acquired. Most firm owners are unaware they are not ready to sell when they decide to retire. TaxConnections educates firm owners’ what they need to do years in advance of selling an accounting firm practice.
Senior tax executives expect the utmost privacy when being introduced to multinational organizations about a new tax opportunity under consideration. Having said that, companies searching for a new head of tax expecting tax executive candidates to submit their resume through a resume portal, will never see a full slate of outstanding tax executives available due to a candidates’ desire for greater privacy. This is why privacy focused Uber Tax Recruiters consistently outperform in-house recruiters on tax executive searches.
We offer our clients a Performance Retainer Agreement arrangement so their HR department can still recruit and compete with the tax candidates we present on Head of Tax searches. The client pays us a partial fee upfront, and if they find a candidate they deem better than we introduce to them, we forfeit the final fee. Most of the time, they love and prefer our private introductions to tax executive candidates better than what they source through their own resume portals.
When we represent selling/buying small to medium-sized firms, firm owners/partners also demand greater privacy when considering the sale of their practice. TaxConnections provides a safe place to discuss their business needs, elevate their practices’ online reputation, and increase revenue through new streams of business development by outsourcing work and partnering with other firms. Over three decades, we have worked tirelessly to build relationships between firm owners most organizations rarely have access to in the world of tax. There are numerous possibilities you may never have considered previously to bolster the value of your practice and service offerings.
As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric,General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wal-Mart, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@taxconnections.com to request a private consultation regarding the sale of your practice, adding top talent to your organization, or merging your practice with another firm owner with a book of business. The possibilities are endless; if you have a dream of a new vision for your professional life; we will scout opportunities throughout the market to make it happen.
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