You have a tax practice and want to build clientele! What do you do?
What you must do is develop a smarter marketing strategy. The first step in any marketing development strategy is to place yourself in the mindset of a prospective client; start thinking like one!
Where would you go to find a tax advisor? You think a prospective client will go to FaceBook or LinkedIn to find a tax advisor? It is unlikely yet so many tax professionals are still wasting time and money on sites that yield no new clients for them. I know tax advisors who have spent thousands of dollars advertising and posting on sites and have never gained one new client.
The smartest move you can make in marketing your tax expertise is position yourself in front of a steady stream of prospective clients interested in tax advice.
Want to see an audience interested in what tax advisors have to say?
You only have to look at these numbers from Amazon Alexa Analytics to see the level of interest an audience places on comparable sites. Visitors are going to www.taxconnections.com to find a tax advisor and they are staying there a very long time. These numbers are stunning and tell you where you need to be while others waste time on sites that yield them little if any visibility and no new clients.
Who are these people looking for a tax advisor? TaxConnections visitors come from all over the world. Prior to building TaxConnections, I built a powerful platform of connections with my multinational client’s who retained me to find them the very best tax advisors around the globe. If you want to position yourself in front of high end executives, you definitely want to be a TaxConnections Member. Our corporate clients are very supportive of our site and very loyal readers. In fact, many go on to build consulting practices of their own.
We also receive calls and requests from business owners around the world searching our site for a wide range of tax expertise. Visitors are CEOs and CFOs of companies large, medium and small; they are individuals traveling around the world living in multiple jurisdictions; they are U.S. and foreign taxpayers under audit; our visitors are searching for tax advisors who can help them out with a wide range of tax issues.
The second step in your marketing strategy should focus on engagement with prospective clients. TaxConnections created a platform that makes it easy for you to engage with prospective clients. It does not take a lot of effort as the tax advisors gaining the highest number of client referrals are the most engaged on our site. What we mean by engagement is that our members are posting blogs; members are posting comments to blogs; and members are answering tax questions. These activities are easy ways to meet and engage with prospective new clients. Engagement is a vitally important step because it ensures you are connecting with our audience. In fact, today I received a question from a visitor wanting to connect with a member who wrote a blog two years ago. We receive these requests all the time and refer new clients to our members.
The third step is a consistent pattern of exposure to our audience. We provide our members with over 5M distributions monthly. This constant exposure builds trust with our site visitors and within our community. As our readers read your blog posts or answers to tax questions or your comments, it builds a higher level of trust in you and your tax expertise. Trust in your tax expertise is what builds a steady stream of clients and referrals for your tax practice. I should also mention one of the most amazing benefits on our site is the high number of client referrals between our members.
We invite you to join us today with a TaxConnections Membership
Kat Jennings, TaxConnections, CEO and Founder and Advisory Team provides three areas of services: 1) Internationally recognized, retained executive search services for multinational corporations, public accounting firms, and law firms; 2) Introductions of sellers to buyers of small and medium size accounting firms; and 3) Provide brand building and education services that support and prepare accounting firm owners to buy/sell an accounting practice. We focus on educating the journey to sell a practice and how to increase firm revenue prior to any sale. Our program ensures you start years prior to a sale by learning what is expected of you during the selling process, and introducing firm Partners to cross selling opportunities that are easy to implement and reduce your workload at the same time. We introduce you to value added connections to smartly grow revenue in your accounting practice.
Kat Jennings has been retained by organizations worldwide to locate tax professionals with highly specialized tax knowledge and expertise. She has a thorough understanding of the tax business community, with a proven record of stellar performances matching professionals with organizations. Bringing two parties together to work successfully is the art of understanding personalities, cultural fit, expectations by both parties, flexible or inflexible work environments, understanding what drives and motivates each party, and revolves around the personality and ethics of each executive team.
Kat is a widely recognized expert in high level, tax executive search, as well as connecting buyers and sellers of accounting firms. TaxConnections provides and educates small to medium size accounting firms owners and Partners how to prepare and sell their firms so they can build a succession plan for their retirement. With larger firms seeking to acquire smaller accounting practices, there is a real need to help firm owners prepare to be acquired. Most firm owners are unaware they are not ready to sell when they decide to retire. TaxConnections educates firm owners’ what they need to do years in advance of selling an accounting firm practice.
Senior tax executives expect the utmost privacy when being introduced to multinational organizations about a new tax opportunity under consideration. Having said that, companies searching for a new head of tax expecting tax executive candidates to submit their resume through a resume portal, will never see a full slate of outstanding tax executives available due to a candidates’ desire for greater privacy. This is why privacy focused Uber Tax Recruiters consistently outperform in-house recruiters on tax executive searches.
We offer our clients a Performance Retainer Agreement arrangement so their HR department can still recruit and compete with the tax candidates we present on Head of Tax searches. The client pays us a partial fee upfront, and if they find a candidate they deem better than we introduce to them, we forfeit the final fee. Most of the time, they love and prefer our private introductions to tax executive candidates better than what they source through their own resume portals.
When we represent selling/buying small to medium-sized firms, firm owners/partners also demand greater privacy when considering the sale of their practice. TaxConnections provides a safe place to discuss their business needs, elevate their practices’ online reputation, and increase revenue through new streams of business development by outsourcing work and partnering with other firms. Over three decades, we have worked tirelessly to build relationships between firm owners most organizations rarely have access to in the world of tax. There are numerous possibilities you may never have considered previously to bolster the value of your practice and service offerings.
As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric,General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wal-Mart, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@taxconnections.com to request a private consultation regarding the sale of your practice, adding top talent to your organization, or merging your practice with another firm owner with a book of business. The possibilities are endless; if you have a dream of a new vision for your professional life; we will scout opportunities throughout the market to make it happen.
1 comment on “Tax Advisors – Work Smart With New Client Acquisition Strategy”
Terrific commentary!!
Comments are closed.