Everywhere you turn the price has gone up on just about everything! However, marketing yourself and your tax expertise is so much easier and affordable today. In fact, you can market yourself on a budget of less than three hundred dollars a year when you learn from what I will teach you.
The days of spending thousands of advertising dollars with no results are over. You need to know that I have spent the last five years of my life developing better ways to bring marketing costs down for tax professionals. I want to teach you how to stop throwing money away on advertising that does not work and start focusing on affordable marketing strategies that do work for you.
The very first thing I want to do is introduce you to Alexa. Alexa is owned by that little company we all know as Amazon. Using Alexa will inform you on where you stand online. signing up for a free account, click on “Site Metrics” in the left hand column and type in your site URL address. Alexa/Amazon will give you a site ranking. (You want a low number i.e. Google is Number One). Look at your numbers and you will find your global rank and your US rank. Now scroll down to the bottom and see your bounce rate and how long people are staying on your site.
See below to understand how TaxConnections reads today! What does it mean? It means 18.70% of our visitors are bouncing out of our site quickly. It means our visitors are looking around at more than 17 pages on each visit on average. It means our visitors are spending on average 31.49 minutes on our site. This all translates to our site visitors sticking around folks searching for tax expertise. This is very important information and you should know it as it is crucial to your marketing success. Our Alexa rank proves people are hanging out and looking over our members profiles.
Another important piece of information that will shock you is that if your Alexa ranking is any number 1 million or above Google barely recognizes you, if at all. In other words, people will need to be directed to your site by you! What we do at TaxConnections is have you place a link of your URL address on your profile so our visitors can hop quickly over from to your site which increases your traffic.
If people are bouncing off your site like a bunch of jumping beans, you are wasting your marketing dollars. Go where you have people interested in learning more about you.
Part 1 of a 12 Week Series
Tax Professionals—How to Market on a Budget!
Kat Jennings, Founder of ET Search LLC offering retained tax search services and TaxConnections Inc., the leading tax professional branding platform. Through ET Search LLC, we provide: 1) Internationally recognized, retained executive tax search services for multinational corporations, public accounting firms, and law firms; and through TaxConnections: 2) Provide brand building services to expand the reach of tax professionals and their firms.
The tax candidates we introduce to clients are hidden and will never submit a resume through a resume portal tracking their activity. This leaves an underground population of tax candidates inaccessible to most companies who seek technically sophisticated tax executives for their open tax roles.
As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric, General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Learn how we operate at https://etsearch.com/retained-tax-executive-search/
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@etsearch.com to request a private consultation about a search.
Join us as a TaxConnections Member to expand your brand. https://www.taxconnections.com/membership/sign-up
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