The Big Tax Tsunami: A Business Marketing Strategy To Help Tax Professionals Thrive

Marketing For Tax Professionals

TaxConnections is focused on solutions for tax professionals and the primary one is reducing costs for the tax community. Once you get through this global pandemic you and your tax service will have changed significantly. Allow me to share a story with you credited to a small business owner by the name of Brian Walders of Mailprintpackagingsolutions. Brian shared an important history lesson with me about how people reacted after the tsunami in Japan and how it is analogous to how people will survive as a result of the current pandemic. It is very relateable to the business strategy a tax professional should pursue to survive and thrive.

In the aftermath of the March 11, 2011 Japan Tsunami off the Pacific Coast of Tohoku, three lessons of survival emerged as a result of a study done that separated people into groups. In Group One were all people who ran quickly to the top of the hills after the earthquake triggered the tsunami; Group Two consisted of all the people who reacted to the receding shoreline caused by the tsunami and were distracted by all the activity appearing on the beach; Group Three stayed in their places and did nothing. People in Group One ran quickly to the top and survived while those in Group Two and Group Three did not survive. Instinctively, those who survived took immediate action and positioned themselves at the top where everyone could see them.

There is nature and there is human nature. While nature may refer to living plants and animals, geological processes, weather, and physics such as matter and energy; human nature is a bundle of characteristics that vary among humans. There are people who move quickly; there are those people who become easily distracted with what they see around them; and there are those who do nothing. It is decision time and the decisions you make at this moment will determine how you survive and thrive in this market. Make a business decision today to: Stay Focused, Take Action, Increase Visibility; Reduce Costs (STAIR).

Stay Focused – By now, you know this is a global health issue and one we must deal with for the months and years ahead. It is not going away anytime soon so we need to stay focused on the tasks that need to be done.

Take Action – Write down a list of things you need to get done for your business and for your clients. It is a very good time to organize all your client files with the most affordable and easy to use tax client organizer on the market. Get a tour of the Akore TaxCalendar. It is amazing!

Adapt Quickly – Every organization must adapt in how they get work done in the cloud. If you are a corporation and looking for and easy and affordable way to get the tax provision done, you will love how intuitive the Tax Prodigy tax provision software. It is the lowest cost and most easy to use ASC 740 software on the market. More importantly, you do not need to be a rocket scientist to learn how to use it. You can do the tax provision in three days; you no longer need to spend three month to do the corporate tax provision.

Increase Visibility – TaxConnections realizes tax professionals need an online presence that everyone can view, people can afford and messages are free. We are working to save peoples business so we now offer a Special Membership for tax professionals who have lost their jobs, semi-retired, or simply under financial stress. Increase your online presence and visibility so people can find you and message you for free. As we huddle the tax professional community together you will notice all of our TaxConnections Members rise to the top of the search engines because your profiles are huddled together to rise to the top. TaxConnections Member profiles appear on an organic search just under LinkedIn. This is a very high and very visible position for your tax expertise! You are now on top!

Reduce Costs –Obviously, everyone is reducing costs and this is why TaxConnections is helping the entire tax community reduce their annual marketing costs to $30.00 per year. If you are out of work it is imperative that prospective clients and employers can find you online, see your full professional profile, send you a message for free. You do not need to be on sites charging you so much more money when you can raise your online professional presence for pennies.

There is good news for everyone in the tax profession. Whatever Bill comes out of Congress, you can be guaranteed taxpayers will be taxed to the moon to pay for it all. Tax professionals will thrive as long as they maintain a highly visible presence online. Drive your visibility to the top when you take action adopting TaxConnections Special Membership.

We will be looking to our tax professional members to be all over this new Bill coming out of Congress so we can educate everyone. A big tax tsunami is about to hit and our members will be there to help taxpayers all over the world.
Stay Focused, Take Action, Increase Visibility; Reduce Costs (STAIR).

Kat Jennings, TaxConnections, CEO and Founder and Advisory Team provides three areas of services: 1) Internationally recognized, retained executive search services for multinational corporations, public accounting firms, and law firms; 2) Introductions of sellers to buyers of small and medium size accounting firms; and 3) Provide brand building and education services that support and prepare accounting firm owners to buy/sell an accounting practice. We focus on educating the journey to sell a practice and how to increase firm revenue prior to any sale. Our program ensures you start years prior to a sale by learning what is expected of you during the selling process, and introducing firm Partners to cross selling opportunities that are easy to implement and reduce your workload at the same time. We introduce you to value added connections to smartly grow revenue in your accounting practice.

Kat Jennings has been retained by organizations worldwide to locate tax professionals with highly specialized tax knowledge and expertise. She has a thorough understanding of the tax business community, with a proven record of stellar performances matching professionals with organizations. Bringing two parties together to work successfully is the art of understanding personalities, cultural fit, expectations by both parties, flexible or inflexible work environments, understanding what drives and motivates each party, and revolves around the personality and ethics of each executive team.

Kat is a widely recognized expert in high level, tax executive search, as well as connecting buyers and sellers of accounting firms. TaxConnections provides and educates small to medium size accounting firms owners and Partners how to prepare and sell their firms so they can build a succession plan for their retirement. With larger firms seeking to acquire smaller accounting practices, there is a real need to help firm owners prepare to be acquired. Most firm owners are unaware they are not ready to sell when they decide to retire. TaxConnections educates firm owners’ what they need to do years in advance of selling an accounting firm practice.
Senior tax executives expect the utmost privacy when being introduced to multinational organizations about a new tax opportunity under consideration. Having said that, companies searching for a new head of tax expecting tax executive candidates to submit their resume through a resume portal, will never see a full slate of outstanding tax executives available due to a candidates’ desire for greater privacy. This is why privacy focused Uber Tax Recruiters consistently outperform in-house recruiters on tax executive searches.

We offer our clients a Performance Retainer Agreement arrangement so their HR department can still recruit and compete with the tax candidates we present on Head of Tax searches. The client pays us a partial fee upfront, and if they find a candidate they deem better than we introduce to them, we forfeit the final fee. Most of the time, they love and prefer our private introductions to tax executive candidates better than what they source through their own resume portals.

When we represent selling/buying small to medium-sized firms, firm owners/partners also demand greater privacy when considering the sale of their practice. TaxConnections provides a safe place to discuss their business needs, elevate their practices’ online reputation, and increase revenue through new streams of business development by outsourcing work and partnering with other firms. Over three decades, we have worked tirelessly to build relationships between firm owners most organizations rarely have access to in the world of tax. There are numerous possibilities you may never have considered previously to bolster the value of your practice and service offerings.

As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric,General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wal-Mart, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@taxconnections.com to request a private consultation regarding the sale of your practice, adding top talent to your organization, or merging your practice with another firm owner with a book of business. The possibilities are endless; if you have a dream of a new vision for your professional life; we will scout opportunities throughout the market to make it happen.

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