The Smartest Decision Tax Professionals Make In Marketing Tax Services – Going Native!

Earlier this year, our management team went to a fantastic conference on how to drive traffic. World class experts taught us quite a bit about driving high traffic! We spent thousands of dollars to learn these techniques, and now we want to turn around and share them with you. If you want more business, if you want to be approached about more tax jobs, if you want to build a great tax reputation, listen to what we teach you at TaxConnections. You must take action though as the changes are coming fast; you must move quickly to adapt or you will be left behind. What I am about to explain to you today is one of the techniques we learned at the conference that drives more traffic to your tax services and tax reputation – the native way.

The traffic experts taught us about banner blindness which basically means people are blind to ads about your tax services. The experts asked us how many ads we clicked on during the past year. Answer: none or maybe one! You get the point! People do not pay attention to ads anymore and it is costing the big boy advertising companies lots of ad revenue. The advertising experts are now quickly moving to “native ads”. Native ads do not look like an ad and that is precisely why our team was grinning ear to ear during the traffic conference. We have spent the past three years developing TaxConnections Worldwide Directory of Tax Professionals which is a compilation of native ads on tax professionals worldwide. A tax professionals profile page, or microsite as we call it, does not feel or look like an ad on a tax services firm or tax professional. We developed our technology with one mission in mind and that was to drive more business opportunities to tax professionals, build powerful tax reputations online, and reduce annual marketing costs to pennies a day.

Evidently, what we are doing is working because our tax professional members are connecting with many new clients through www.taxconnections.com. One Partner of a large national public accounting firm told me he was afraid that advertising his tax services providers over his firm brand may cost him employees. I told him quite the contrary, consumers are frustrated going online to a national firm and having no ability to view and select the tax professional they want to discuss a tax matter. They must call the operator in the firm who will refer them to someone. Native advertising will level the playing field and enable the small and medium size tax services providers to compete with the big firms for new tax business. Consumers of tax expertise are smart and they want to know more about a tax professional before they hire one. This is exactly why every tax professional should go native with TaxConnections Worldwide Directory of Tax Professionals.

We invite you to enjoy a 45-Day Trial Membership and free full page native Ad about you and your tax reputation. If you decide to go native, in 45 days you can become a member of TaxConnections Worldwide Directory of Tax Professionals for $199.95 per year. An investment in your online tax reputation is the smartest decision you can make in your tax career!

Kat Jennings, TaxConnections, CEO and Founder and Advisory Team provides three areas of services: 1) Internationally recognized, retained executive search services for multinational corporations, public accounting firms, and law firms; 2) Introductions of sellers to buyers of small and medium size accounting firms; and 3) Provide brand building and education services that support and prepare accounting firm owners to buy/sell an accounting practice. We focus on educating the journey to sell a practice and how to increase firm revenue prior to any sale. Our program ensures you start years prior to a sale by learning what is expected of you during the selling process, and introducing firm Partners to cross selling opportunities that are easy to implement and reduce your workload at the same time. We introduce you to value added connections to smartly grow revenue in your accounting practice.

Kat Jennings has been retained by organizations worldwide to locate tax professionals with highly specialized tax knowledge and expertise. She has a thorough understanding of the tax business community, with a proven record of stellar performances matching professionals with organizations. Bringing two parties together to work successfully is the art of understanding personalities, cultural fit, expectations by both parties, flexible or inflexible work environments, understanding what drives and motivates each party, and revolves around the personality and ethics of each executive team.

Kat is a widely recognized expert in high level, tax executive search, as well as connecting buyers and sellers of accounting firms. TaxConnections provides and educates small to medium size accounting firms owners and Partners how to prepare and sell their firms so they can build a succession plan for their retirement. With larger firms seeking to acquire smaller accounting practices, there is a real need to help firm owners prepare to be acquired. Most firm owners are unaware they are not ready to sell when they decide to retire. TaxConnections educates firm owners’ what they need to do years in advance of selling an accounting firm practice.
Senior tax executives expect the utmost privacy when being introduced to multinational organizations about a new tax opportunity under consideration. Having said that, companies searching for a new head of tax expecting tax executive candidates to submit their resume through a resume portal, will never see a full slate of outstanding tax executives available due to a candidates’ desire for greater privacy. This is why privacy focused Uber Tax Recruiters consistently outperform in-house recruiters on tax executive searches.

We offer our clients a Performance Retainer Agreement arrangement so their HR department can still recruit and compete with the tax candidates we present on Head of Tax searches. The client pays us a partial fee upfront, and if they find a candidate they deem better than we introduce to them, we forfeit the final fee. Most of the time, they love and prefer our private introductions to tax executive candidates better than what they source through their own resume portals.

When we represent selling/buying small to medium-sized firms, firm owners/partners also demand greater privacy when considering the sale of their practice. TaxConnections provides a safe place to discuss their business needs, elevate their practices’ online reputation, and increase revenue through new streams of business development by outsourcing work and partnering with other firms. Over three decades, we have worked tirelessly to build relationships between firm owners most organizations rarely have access to in the world of tax. There are numerous possibilities you may never have considered previously to bolster the value of your practice and service offerings.

As a globally recognized consultant to multinational organizations, accounting firms, and law firms searching for tax expertise, Kat has been retained by public accounting firms, law firms, and corporations worldwide including Apple Computer, AC Neilson, Accenture, Agilent Technologies, Allergan, Alza, American Express, American Media, Aon, Baker & McKenzie, Barclays Bank, Bechtel, Cargill, Carl Zieuss Vision, Century Aluminum, Chevron, Clorox, Citigroup, Commercials Metals, Constellation Energy, Countrywide, Del Monte, Deloitte Touche, DFS, DLA Piper, E&J Gallo Winery, Electronic Arts, Ernst &Young, Fox Entertainment, Fremont Investments, General Electric,General Motors, Herbalife, Hewlett Packard, Hyatt, Intel, Jones Lang LaSalle, Kimco Realty, KLA Tencor, Koch Industries, KPMG, Levi Strauss, Liberty Mutual, LKQ, Loews, Logitech, Lucas Film, Maersk, McKesson, Nalco, Newell Rubbermaid, Nissan, Oracle, Orbitax, Pacific Gas & Electric, PwC, QAD, SAIC, SanDisk, Sanmina, Sempra Energy, SONY, Synopsys, Ticketmaster, Trimble Navigation, Toyota, Univar, Wal-Mart, Wells Fargo, Vertex, Yahoo, Xilinx, and many more not listed here.
Contact Kat at 858,999.0053 Office/858.232.4415 Cell or kat@taxconnections.com to request a private consultation regarding the sale of your practice, adding top talent to your organization, or merging your practice with another firm owner with a book of business. The possibilities are endless; if you have a dream of a new vision for your professional life; we will scout opportunities throughout the market to make it happen.

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1 comment on “The Smartest Decision Tax Professionals Make In Marketing Tax Services – Going Native!”

  • Hi Kat,

    Thanks for your email. Not sure if you are referring to Ryan Deiss’s event that you attended earlier this year re: traffic experts. I was there :). Great event it was.

    Quickly about me: I own an 8 person CPA firm (www.omargroupcpa.com).

    Also own a marketing consulting company for CPAs (www.CPAmarketingGenius.com. Website undergoing changes today.)

    I am open to explore how we may be able to collaborate together. Please let me know if you are.

    Regards,
    Salim

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